Bring in a surge of qualified leads and expand your sales pipeline with Brands Boost Internet Marketing Agency’s multi-channel lead generation approach.
With targeted campaigns and ongoing optimization, our lead generation experts help enterprises and growing businesses build robust sales funnels and convert leads into loyal customers.
Why invest in lead generation?
To drive sales and conversions, businesses need leads—people who are interested in what they offer.
Lead generation is all about attracting high-quality leads and guiding them toward becoming paying customers.
Even though lead generation is a top priority for 50% of marketers, 68% of B2B companies struggle to acquire quality leads, and 88% are only somewhat satisfied with their lead generation efforts.
How can you turn more leads into sales?
One solution is outsourced lead generation services from Brands Boost Internet Marketing Agency.
At Brands Boost, we identify the best lead generation channels for your business and create tailored marketing strategies to meet the needs of potential customers. By blending inbound and outbound lead generation techniques, we help you attract and convert prospects who are genuinely interested in your products or services.
Unlock High-Quality Leads and Drive Sustainable Growth with Tailored Lead Generation Strategies
Which Is Right For Your Business?
Knowing the best lead generation services for your business type is the foundation of a successful campaign.
Inbound lead generation focuses on attracting prospects through key strategies such as content marketing, social media engagement, and search engine optimization (SEO).
These leads are often of higher quality because they actively seek out your offerings, indicating genuine interest.
The goal of inbound lead generation is to assist, rather than directly sell. By providing valuable content, you encourage prospects to inquire about your products, make a purchase, or request a demo.
Key Inbound Lead Sources:
Outbound lead generation involves proactively reaching out to potential leads through methods like advertising, cold calling, or email marketing, even if they haven’t shown interest yet.
This approach is often called “interruption marketing” because it interrupts the prospect’s day to capture their attention.
Although outbound marketing can seem intrusive, it allows brands to directly contact key decision-makers and drive conversions more quickly.
Many outbound strategies rely on paid methods, which can increase costs and shift the focus from educating or assisting prospects to simply making a sale.
Key Outbound Lead Sources:
Which approach is right for your business? Inbound strategies generally cost around 60% less than outbound methods, and 80% of business decision-makers prefer learning about brands through content rather than ads. However, outbound tactics can deliver quicker results.
Targeting diverse lead types is crucial for maintaining a consistent flow of qualified prospects for your business. To do this effectively, it’s important to understand the various lead categories and strategies to attract them.
A marketing-qualified lead (MQL) is a potential customer who has demonstrated interest in your products or services through actions like subscribing to your email list or downloading a free resource from your website. MQLs are usually positioned at the top of the sales funnel and have not yet been evaluated by the sales team.
A product-qualified lead (PQL) is a potential customer who has tried your product or service and had a positive experience. Having already experienced the value of your offerings, PQLs are more likely to convert into paying customers.
A sales-qualified lead (SQL) is a prospective customer who has been assessed by the sales team and identified as ready to make a purchase. SQLs have demonstrated significant interest in your offerings and are usually positioned in the middle or bottom stages of the sales funnel.
A service-qualified lead is specific to businesses offering ongoing services or subscriptions. These leads have signed up for a trial or demo and have shown interest in continuing with your services. Typically, they require only a slight nudge to convert into paying customers.
Keep in mind that not all leads are the same. By filtering and prioritizing leads according to their type and position in the sales funnel, you can better allocate your efforts and resources. Implementing lead scoring is an effective strategy to achieve this, as it helps determine the likelihood of a lead converting based on their behavior and engagement with your brand.
Lead scoring is a strategy businesses use to evaluate and prioritize potential customers based on their interest, engagement, and alignment with the company’s ideal customer profile.
Numerical scores are assigned to actions and behaviors such as website visits, email opens, and form submissions.
Leads with high scores are considered “hot” leads and should be given priority for follow-up by the sales team. On the other hand, leads with lower scores may need additional marketing efforts to move them further down the sales funnel.
Here are the various lead-scoring models you can use to identify your most valuable leads:
This model assigns points based on demographic details, such as job title or company size, to assess how well a lead aligns with your target audience and ideal customer profile.
Predictive scoring leverages data and algorithms to estimate a lead’s likelihood of converting, based on their behavior, interests, and similarities to your current customers. This model helps identify high-value leads that might otherwise be missed.
This model evaluates a lead’s engagement with your brand, assigning points for actions like website visits, email clicks, and social media interactions. The more actively a lead engages, the higher their score.
Many businesses combine demographic, behavioral, and predictive scoring to gain a more complete understanding of their leads. This approach enables more precise lead qualification and prioritization.
Brands Boost employs advanced lead-scoring methods to identify high-value leads. Our lead generation services help you focus on the most promising prospects, driving higher conversions.
You’ve generated leads, but what’s next? Getting leads into your sales pipeline is just the beginning. The key to success is keeping them moving forward.
Lead nurturing is the process of engaging your target audience, offering valuable information, addressing their needs, and providing an exceptional experience throughout their buyer’s journey. By nurturing leads, you increase your chances of closing deals, as these leads tend to make larger purchases when they feel confident in their decision.
At Brands Boost, we implement a strategic lead nurturing approach to keep your prospects engaged and guide them toward conversion.
Keep Your Hard-Earned Leads Engaged and Convert Them into Customers.
Over 70% of leads are lost to competitors due to delayed or nonexistent follow-up (Saleswhale). Without timely and relevant engagement, potential customers may lose interest and turn to more proactive competitors.
Online lead generation services help prevent this by creating a smooth path-to-purchase experience and nurturing leads until they are ready to make a purchase.
Partner with a lead generation services provider to enjoy the following benefits:
Bring Ready-to-Buy Leads Directly into Your Sales Funnel
Content marketing generates three times more leads at a 62% lower cost compared to traditional marketing methods. At Brands Boost's, our lead generation services focus on creating and distributing valuable content across multiple channels to attract your ideal audience. We develop fresh, relevant, and trending content to drive engagement while continually strengthening your brand image.
For every $1 spent on email campaigns, businesses see an average return of $38. Brands Boost's sales lead generation services include crafting and executing impactful email marketing strategies to enhance open rates, click-through rates (CTRs), and conversions. We design custom email templates, segment your audience, and deliver automated messages to boost customer engagement.
Since most online experiences begin with a search engine, it's crucial for businesses to rank high on search engine results pages (SERPs). Brands Boost's lead generation services focus on optimizing your website content and metadata, along with implementing both on-page and off-page strategies to boost visibility. More quality leads + increased website traffic = greater revenue potential!
Social Media Marketing Almost 80% of marketers generate quality leads by spending just 6 hours per week on social media. With Brands Boost's social media marketing services, you can capture leads across platforms like Facebook (now Meta), LinkedIn, and X (formerly Twitter). We craft targeted ads to reach your ideal customers, share valuable content to engage prospects, and tag users in relevant posts to drive referral traffic.
The average website conversion rate is 2.35%, but the top 25% of businesses achieve a conversion rate of 5.31% or higher. Break into the top tier with Brands Boost's lead generation services, which incorporate CRO strategies such as A/B testing, heatmaps, and user surveys to remove conversion barriers. By optimizing your conversion rates, we help your business move from merely surviving to thriving.
PPC advertising allows you to instantly appear on page one, positioning your business in front of high-intent customers. Brands Boost's lead generation services use PPC best practices to ensure your ads reach the right audience at an optimized cost. We perform in-depth keyword research, craft persuasive ad copy, and continuously monitor and optimize campaigns to maximize ROI.
A 1-star increase in online reviews can lead to a 5-9% boost in business revenue. Brands Boost's lead generation services include proactive online reputation management, where we monitor and respond to reviews across various platforms. By addressing negative feedback and highlighting your business's strengths, we help build trust with potential leads, showing that you value customer satisfaction and can be trusted.
A mobile-friendly website is 75% more likely to convert leads into customers. Brands Boost's lead generation services include designing responsive, user-friendly websites based on thorough audience research and data analysis. With visually appealing designs, clear CTAs, and relevant content, your website will become the cornerstone of your online lead generation strategy.
Over 80% of consumers are more likely to purchase after watching a video about a product or service. Video marketing is a powerful tool for capturing leads, helping you tell your brand story, showcase products and services, and build personal connections. Brands Boost's lead generation services include creating engaging video commercials, demos, and interviews that effectively target leads at the top of your sales funnel.
Boost Your Brand’s Visibility to Drive Quality Customer Acquisition.
Google processes over 8.5 billion searches daily, with many users actively searching for businesses like yours. SEO lead generation services capitalize on your website’s visibility in search results to capture prospects, drive organic traffic, and expand your customer base.
Brands Boost’s SEO lead generation services employ two key strategies:
Engage prospects and encourage them to submit their contact information through forms. Tactics include targeting high-intent keywords, crafting highly relevant landing pages, and promoting gated content.
Offer valuable information to prospects without requesting their contact details. This is particularly useful at the top of the sales funnel, where prospects are still gathering information. Examples include guest posting, local business listings, and social media content.
As a best provider of lead generation services, Brands Boost uses best-in-class SEO techniques to attract the highest-quality leads to your website. We focus on optimizing your site for commercially valuable keywords, creating relevant content that resonates with your audience, and leveraging strategies like backlinking and local SEO to enhance your brand’s online presence.
” Investing in B2B lead generation services enables your organization to: “
Unlock Business Opportunities and Drive Accelerated Growth.
Even successful businesses face challenges in generating leads, even with effective lead nurturing strategies and sales templates in place once a lead is acquired.
Business-to-business (B2B) lead generation is a sophisticated process that involves targeting niche decision-makers within the right industries. It requires thorough research to define your ideal customer profile, understanding their pain points, and showing how your product or service can provide solutions.
Brands Boost’s B2B lead generation services employ a variety of tactics, including email marketing, LinkedIn outreach, content marketing, and targeted advertising, to drive qualified opportunities for your brand.
Trust our lead generation specialists to craft a strong lead nurturing process that seamlessly integrates with your sales team’s workflow. Managing multiple lead generation strategies can be overwhelming, but with Brands Boost, you have an experienced team behind you, providing unmatched support and expertise to help your company succeed.
Let’s work together towards long-term B2B marketing success with our proven lead generation strategies.
The path to conversion is a complex journey, with multiple touchpoints and potential obstacles. That’s why having an effective lead management process in place is essential.
At Brands Boost, our lead management approach is a systematic, multi-step process that helps you track leads at every stage of the sales funnel, ensuring no opportunity is missed.
Boost Your Brand’s Visibility to Drive Quality Customer Acquisition.
Google processes over 8.5 billion searches daily, with many users actively searching for businesses like yours. SEO lead generation services capitalize on your website’s visibility in search results to capture prospects, drive organic traffic, and expand your customer base.
Brands Boost’s SEO lead generation services employ two key strategies:
The first step in building a strong sales pipeline is attracting leads through diverse marketing channels, both digital and traditional. At Brands Boost, our lead generation experts utilize a range of strategies to drive qualified leads to your website, including SEO, PPC, content marketing, and social media.
After attracting prospects to your website, the next step is capturing their contact information through forms or other lead capture tools. At Brands Boost, we optimize these touchpoints to maximize conversions, using persuasive copy, well-designed landing pages, and compelling calls to action.
Brands Boost’s lead tracking and scoring system allows you to pinpoint your most qualified prospects by assigning scores based on engagement, demographic data, and other relevant factors. This valuable information helps your sales team prioritize leads and tailor their communication for better results.
Based on the data collected, we qualify and segment leads according to their purchase readiness. We then align them with the most relevant products or services and tailor communication to guide them effectively through the sales funnel.
Our lead generation specialists ensure a seamless transition from marketing to sales by distributing qualified leads to the right salesperson. This step is vital for maintaining engagement and advancing leads toward conversion.
Since not all leads are ready to buy right away, our nurturing strategy involves consistent follow-ups and personalized communication to keep your brand front and center, guiding prospects until they are prepared to make a purchase.
The final goal of lead management is to convert prospects into customers. Our team collaborates with your sales team to monitor and analyze conversion rates, making real-time adjustments to maximize results and drive success.
With Brands Boost’s comprehensive lead management process, you can be confident that no lead will be overlooked, and every prospect will be expertly nurtured toward conversion.
Nearly One Decades of Proven Digital Marketing Expertise
With almost two decades of experience, Brands Boost has earned widespread recognition and multiple awards for its outstanding lead generation services. We take a results-driven approach to help businesses reach their goals, whether it’s boosting website traffic, increasing conversions, or enhancing their digital footprint.
Here’s why Brands Boost stands out as a leading provider of lead generation services:
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